Social Media Marketing Strategies to Engage Generation Y Consumers
Consumers of the Generation Y cohort, also referred to as Millennials, include approximately 75 million Americans who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore advertisements that are targeted to them. Previous studies on social me...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2015
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/1216 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=2215&context=dissertations |