The Influence of Strategies Used to Communicate Sustainable Corporate Responsibility on Reputation of a Major Airport
Self-presentation of a corporation as a citizen committed to sustainable corporate responsibility can, according to scholarly findings, help the organization improve its reputation among key stakeholders. The purpose of this case study was to explore the success of one major airport in aligning comm...
Main Author: | Hoffmann, Benno D. |
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Format: | Others |
Language: | en |
Published: |
ScholarWorks
2011
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Subjects: | |
Online Access: | https://scholarworks.waldenu.edu/dissertations/945 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=1944&context=dissertations |
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