The Influence of Strategies Used to Communicate Sustainable Corporate Responsibility on Reputation of a Major Airport

Self-presentation of a corporation as a citizen committed to sustainable corporate responsibility can, according to scholarly findings, help the organization improve its reputation among key stakeholders. The purpose of this case study was to explore the success of one major airport in aligning comm...

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Bibliographic Details
Main Author: Hoffmann, Benno D.
Format: Others
Language:en
Published: ScholarWorks 2011
Subjects:
Online Access:https://scholarworks.waldenu.edu/dissertations/945
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=1944&context=dissertations

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