Corporate Social Responsibility and Brand Value in Luxury
One of the most important assets that luxury firms have is brand value, an intangible asset influenced by consumer and company-led actions. CSR is a company-led action, which depending on how it is managed, can either increase or decrease brand value. This research explores the role of CSR within l...
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| Format: | Others |
| Language: | en |
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University of Glasgow
2017
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| Online Access: | http://hdl.handle.net/10919/78038 http://theses.gla.ac.uk/id/eprint/8159 |