Statistical Designs for Network A/B Testing

A/B testing refers to the statistical procedure of experimental design and analysis to compare two treatments, A and B, applied to different testing subjects. It is widely used by technology companies such as Facebook, LinkedIn, and Netflix, to compare different algorithms, web-designs, and other on...

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Bibliographic Details
Main Author: Pokhilko, Victoria V
Format: Others
Published: VCU Scholars Compass 2019
Subjects:
Online Access:https://scholarscompass.vcu.edu/etd/6101
https://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=7203&context=etd