A WEB PERSONALIZATION ARTIFACT FOR UTILITY-SENSITIVE REVIEW ANALYSIS

A WEB PERSONALIZATION ARTIFACT FOR UTILITY-SENSITIVE REVIEW ANALYSIS

Online customer reviews are web content voluntarily posted by the users of a product (e.g. camera) or service (e.g. hotel) to express their opinions about the product or service. Online reviews are important resources for businesses and consumers. This dissertation focuses on the important consumer...

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Bibliographic Details
Main Author:	Flory, Long, Mrs.
Format:	Others
Published:	VCU Scholars Compass 2015
Subjects:	review helpfulness web personalization decision support utility-sensitive review analysis text mining data mining Business Intelligence E-Commerce Marketing Technology and Innovation
Online Access:	http://scholarscompass.vcu.edu/etd/3739 http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=4765&context=etd

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