A WEB PERSONALIZATION ARTIFACT FOR UTILITY-SENSITIVE REVIEW ANALYSIS

A WEB PERSONALIZATION ARTIFACT FOR UTILITY-SENSITIVE REVIEW ANALYSIS

Online customer reviews are web content voluntarily posted by the users of a product (e.g. camera) or service (e.g. hotel) to express their opinions about the product or service. Online reviews are important resources for businesses and consumers. This dissertation focuses on the important consumer...

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Bibliographic Details
Main Author: Flory, Long, Mrs.
Format: Others
Published: VCU Scholars Compass 2015
Subjects:
review helpfulness
web personalization
decision support
utility-sensitive review analysis
text mining
data mining
Business Intelligence
E-Commerce
Marketing
Technology and Innovation
Online Access:http://scholarscompass.vcu.edu/etd/3739
http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=4765&context=etd

Internet

http://scholarscompass.vcu.edu/etd/3739
http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=4765&context=etd

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