Orthodontic Marketing Through Social Media Networks: The Patient and Practitioners' Perspective

Objective: The aim of this study was to (1) assess the orthodontic patient and practitioner use and preferences of social media, and (2) to investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. Material and Methods: A survey was distrib...

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Bibliographic Details
Main Author: Nelson, Kristin
Format: Others
Published: VCU Scholars Compass 2014
Subjects:
Online Access:http://scholarscompass.vcu.edu/etd/3335
http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=4334&context=etd