Analysis of the Impact of a Social Norms Campaign on the Alcohol Use of Undergraduate Students at a Public, Urban University

Purpose: To conduct a secondary analysis of survey data collected at a large, urban university assessing for change in students' alcohol use perceptions and behaviors between 2002 and 2004. After the baseline data collection in 2002, the campus launched an intensive media intervention to normal...

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Bibliographic Details
Main Author: Wattenmaker, Amanda B.
Format: Others
Published: VCU Scholars Compass 2005
Subjects:
Online Access:http://scholarscompass.vcu.edu/etd/1167
http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=2166&context=etd