Design de tradição: as expressões plásticas da marca Hermès

Design de tradição: as expressões plásticas da marca Hermès

Baseando-se nos conceitos de tradição de Eric Hobsbawn e seus colaboradores, e no referencial teórico da semiótica discursiva desenvolvida por Algirdas Julien Greimas, buscou-se examinar as estratégias discursivas que tecem a significação de tradição em uma das principais casas de marroquinaria, com...

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Bibliographic Details
Main Author:	Alves, José Guilherme Diniz
Other Authors:	Vicentini, Claudia Regina Garcia
Format:	Others
Language:	pt
Published:	Biblioteca Digitais de Teses e Dissertações da USP 2015
Subjects:	Fashion Hermès Moda Semiótica Semiotics Tradição Tradition
Online Access:	http://www.teses.usp.br/teses/disponiveis/100/100133/tde-18062015-113823/

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