Конкурентно-кооперационные отношения на B2B рынке : магистерская диссертация
The essence and management of competitive cooperation are defined in the master's dissertation. The main reason for the transition to competitive cooperation was identified. The tools of marketing management in competitive cooperation are grounded. The analysis of mutual relations of the compan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Dissertation |
| Language: | ru |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10995/61449 |
| Summary: | The essence and management of competitive cooperation are defined in the master's dissertation. The main reason for the transition to competitive cooperation was identified. The tools of marketing management in competitive cooperation are grounded. The analysis of mutual relations of the companies in the industrial market is made. The creation of a competitive cooperation ALMA ceramica is justified. A method for analyzing the possible choice of alternatives has been developed. A model of competitive cooperation has been created. === В магистерской диссертации определены сущность и управление конкурентным сотрудничеством. Определена главная причина перехода к конкурентному сотрудничеству. Обоснованы инструменты управления маркетингом в конкурентном сотрудничестве. Произведен анализ взаимоотношений компаний на промышленном рынке. Обосновано создание конкурентного сотрудничества компании ALMA ceramica. Разработан метод анализа возможного выбора альтернатив. Создана модель конкурентного сотрудничества. |
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