A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul

Bibliographic Details
Main Author:	José Carlos Correia de Sousa
Other Authors:	Faculdade de Economia
Format:	Others
Language:	English
Published:	2019
Subjects:	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
Online Access:	https://repositorio-aberto.up.pt/handle/10216/89889

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spelling	ndltd-up.pt-oai-repositorio-aberto.up.pt-10216-898892019-06-10T04:37:54Z A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul José Carlos Correia de Sousa Faculdade de Economia Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business 2019-02-07T11:00:54Z 2019-02-07T11:00:54Z 2015-09-15 2015-11-10 Dissertação sigarra:36585 https://repositorio-aberto.up.pt/handle/10216/89889 201399822 eng restrictedAccess application/pdf
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
spellingShingle	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business José Carlos Correia de Sousa A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul
author2	Faculdade de Economia
author_facet	Faculdade de Economia José Carlos Correia de Sousa
author	José Carlos Correia de Sousa
author_sort	José Carlos Correia de Sousa
title	A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul
title_short	A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul
title_full	A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul
title_fullStr	A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul
title_full_unstemmed	A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul
title_sort	dynamic approach to brand portfolio audit and brand architecture strategy. the case of douroazul
publishDate	2019
url	https://repositorio-aberto.up.pt/handle/10216/89889
work_keys_str_mv	AT josecarloscorreiadesousa adynamicapproachtobrandportfolioauditandbrandarchitecturestrategythecaseofdouroazul AT josecarloscorreiadesousa dynamicapproachtobrandportfolioauditandbrandarchitecturestrategythecaseofdouroazul
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A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul

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