Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries

Bibliographic Details
Main Author:	Beatriz da Graça Luz Casais
Other Authors:	Faculdade de Economia
Format:	Others
Language:	English
Published:	2019
Subjects:	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
Online Access:	https://hdl.handle.net/10216/78752

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spelling	ndltd-up.pt-oai-repositorio-aberto.up.pt-10216-787522019-06-10T04:38:15Z Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries Beatriz da Graça Luz Casais Faculdade de Economia Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business 2019-03-23T00:13:45Z 2019-03-23T00:13:45Z 2015-04-13 2015-05-05 Tese sigarra:34786 https://hdl.handle.net/10216/78752 101338759 eng restrictedAccess https://creativecommons.org/licenses/by-nc/4.0/ application/pdf
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
spellingShingle	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business Beatriz da Graça Luz Casais Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries
author2	Faculdade de Economia
author_facet	Faculdade de Economia Beatriz da Graça Luz Casais
author	Beatriz da Graça Luz Casais
author_sort	Beatriz da Graça Luz Casais
title	Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries
title_short	Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries
title_full	Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries
title_fullStr	Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries
title_full_unstemmed	Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries
title_sort	exploring social marketing policies: the use of positive and negative emotional appeals in health advertising in four european countries
publishDate	2019
url	https://hdl.handle.net/10216/78752
work_keys_str_mv	AT beatrizdagracaluzcasais exploringsocialmarketingpoliciestheuseofpositiveandnegativeemotionalappealsinhealthadvertisinginfoureuropeancountries
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Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries

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