The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study

Bibliographic Details
Main Author: Maria Amélia Magalhães Costa Borges
Other Authors: Faculdade de Economia
Format: Others
Language:Portuguese
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10216/129185
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spelling ndltd-up.pt-oai-repositorio-aberto.up.pt-10216-1291852020-09-20T06:53:04Z The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study Maria Amélia Magalhães Costa Borges Faculdade de Economia Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business 2020-09-18T23:09:25Z 2020-09-18T23:09:25Z 2020-09-17 2020-07-22 Dissertação sigarra:418516 https://hdl.handle.net/10216/129185 por restrictedAccess application/pdf
collection NDLTD
language Portuguese
format Others
sources NDLTD
topic Economia e gestão
Economics and Business
Ciências sociais::Economia e gestão
Social sciences::Economics and Business
spellingShingle Economia e gestão
Economics and Business
Ciências sociais::Economia e gestão
Social sciences::Economics and Business
Maria Amélia Magalhães Costa Borges
The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
author2 Faculdade de Economia
author_facet Faculdade de Economia
Maria Amélia Magalhães Costa Borges
author Maria Amélia Magalhães Costa Borges
author_sort Maria Amélia Magalhães Costa Borges
title The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
title_short The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
title_full The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
title_fullStr The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
title_full_unstemmed The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
title_sort importance of retail brand experience on electronic word of mouth: a comprehensive study
publishDate 2020
url https://hdl.handle.net/10216/129185
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