The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
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2020
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Online Access: | https://hdl.handle.net/10216/129185 |
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ndltd-up.pt-oai-repositorio-aberto.up.pt-10216-1291852020-09-20T06:53:04Z The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study Maria Amélia Magalhães Costa Borges Faculdade de Economia Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business 2020-09-18T23:09:25Z 2020-09-18T23:09:25Z 2020-09-17 2020-07-22 Dissertação sigarra:418516 https://hdl.handle.net/10216/129185 por restrictedAccess application/pdf |
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NDLTD |
language |
Portuguese |
format |
Others
|
sources |
NDLTD |
topic |
Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business |
spellingShingle |
Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business Maria Amélia Magalhães Costa Borges The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study |
author2 |
Faculdade de Economia |
author_facet |
Faculdade de Economia Maria Amélia Magalhães Costa Borges |
author |
Maria Amélia Magalhães Costa Borges |
author_sort |
Maria Amélia Magalhães Costa Borges |
title |
The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study |
title_short |
The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study |
title_full |
The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study |
title_fullStr |
The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study |
title_full_unstemmed |
The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study |
title_sort |
importance of retail brand experience on electronic word of mouth: a comprehensive study |
publishDate |
2020 |
url |
https://hdl.handle.net/10216/129185 |
work_keys_str_mv |
AT mariaameliamagalhaescostaborges theimportanceofretailbrandexperienceonelectronicwordofmouthacomprehensivestudy AT mariaameliamagalhaescostaborges importanceofretailbrandexperienceonelectronicwordofmouthacomprehensivestudy |
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