The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study
Main Author: | Maria Amélia Magalhães Costa Borges |
---|---|
Other Authors: | Faculdade de Economia |
Format: | Others |
Language: | English |
Published: |
2020
|
Subjects: | |
Online Access: | https://hdl.handle.net/10216/129181 |
Similar Items
-
The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
by: Maria Amélia Magalhães Costa Borges
Published: (2020) -
HOW FASHION LUXURY BRANDS COMMUNITIES EXPRESS NEGATIVITY: A NETNOGRAPHIC APPROACH
by: Mafalda Jacques dos Santos Barata
Published: (2020) -
The impact of Electronic Word-of-mouth (eWOM) on Higher Educations Institutions' Brand Equity
by: Áurea da Conceição Silva Ramos
Published: (2020) -
Understanding the importance of eWOM on Higher Education Institutions' brand equity
by: Liliana Judite Magalhães Carvalho Maranhão
Published: (2019) -
Drivers of Customer Brand Engagement: An Application to Virtual Brand Communities on Facebook.
by: Maria Amélia Machado Carvalho
Published: (2019)