The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study

Bibliographic Details
Main Author:	Maria Amélia Magalhães Costa Borges
Other Authors:	Faculdade de Economia
Format:	Others
Language:	English
Published:	2020
Subjects:	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
Online Access:	https://hdl.handle.net/10216/129181

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spelling	ndltd-up.pt-oai-repositorio-aberto.up.pt-10216-1291812020-12-24T05:30:36Z The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study Maria Amélia Magalhães Costa Borges Faculdade de Economia Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business 2020-12-23T01:00:10Z 2020-12-23T01:00:10Z 2020-09-17 2020-10-01 Dissertação sigarra:418515 https://hdl.handle.net/10216/129181 202564371 eng restrictedAccess application/pdf
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
spellingShingle	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business Maria Amélia Magalhães Costa Borges The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study
author2	Faculdade de Economia
author_facet	Faculdade de Economia Maria Amélia Magalhães Costa Borges
author	Maria Amélia Magalhães Costa Borges
author_sort	Maria Amélia Magalhães Costa Borges
title	The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study
title_short	The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study
title_full	The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study
title_fullStr	The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study
title_full_unstemmed	The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study
title_sort	importance of retail brand experience on electronic word of mouth: a netnographic study
publishDate	2020
url	https://hdl.handle.net/10216/129181
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The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study

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