Content marketing and Country-of-origin effect: The case of APICCAPS

Content marketing and Country-of-origin effect: The case of APICCAPS

Bibliographic Details
Main Author:	Tiago Edgar Durães Moreira
Other Authors:	Faculdade de Economia
Format:	Others
Language:	English
Published:	2019
Subjects:	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
Online Access:	https://repositorio-aberto.up.pt/handle/10216/107711

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