A Saudi Arabian Study of the Relationship Between the Socio-Psychological Profile and Consumers’ Behavior Toward Online Shopping

This study assesses consumer behavior toward online shopping in Saudi Arabia by studying the factors that affect whether or not they shop online. The sample consisted of 206 Saudis approached using the “snowball” technique. Participants were all above eighteen and Internet users. Participants were a...

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Bibliographic Details
Main Author:	Bakerman, Shahad
Other Authors:	Ahmed, Sadrudin
Language:	en
Published:	Université d'Ottawa / University of Ottawa 2014
Subjects:	Saudi Arabia Online Shopping Socio-demographics Rokeach Terminal Values Achievement Motivations
Online Access:	http://hdl.handle.net/10393/31571 http://dx.doi.org/10.20381/ruor-6332

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