A Saudi Arabian Study of the Relationship Between the Socio-Psychological Profile and Consumers’ Behavior Toward Online Shopping
This study assesses consumer behavior toward online shopping in Saudi Arabia by studying the factors that affect whether or not they shop online. The sample consisted of 206 Saudis approached using the “snowball” technique. Participants were all above eighteen and Internet users. Participants were a...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2014
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| Online Access: | http://hdl.handle.net/10393/31571 http://dx.doi.org/10.20381/ruor-6332 |