Empirical Investigation of Web 2.0 Technologies for Social Commerce and Implementation of Social App Prototypes
Social commerce is a growing field due to the popularity of social media. Research on social commerce stresses the benefits of utilizing social media or Web 2.0 technologies for business because user contribution, participation and collaboration, which are characteristics of Web 2.0, fuel business v...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2013
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| Online Access: | http://hdl.handle.net/10393/24341 http://dx.doi.org/10.20381/ruor-3107 |