Post Plan Improvisations of Strategic Marketing Plans: Towards a Taxonomy
xiii, 177 p. A print copy of this title is available through the UO Libraries. Search the library catalog for the location and call number. === Marketing Planning is the most prescribed tool for "doing" marketing. The marketing plan's implementation schedule provides a roadmap for ac...
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| Language: | en_US |
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University of Oregon
2009
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| Online Access: | http://hdl.handle.net/1794/8585 |