Harnessing the Selective Effects of Arousal in the Context of Persuasive Message Delivery: Violent Video Games, Reactance, Post-Scroll Messaging, and Anti-Violence Messages
The present dissertation explored the effectiveness of inserting anti-violence, pro-social messages into violent video games. In light of previous, inconsistent findings relative to the effectiveness of in-game persuasive message placement, this study introduced the notion of "post-scroll"...
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| Language: | en_US |
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University of Oregon
2014
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| Online Access: | http://hdl.handle.net/1794/18387 |