Consumer Linguistics: A Markedness Approach to Numerical Perceptions
Marketing is about numbers but not necessarily just a number. From a big crowd to a half empty arena, adjectives carry numerical associations. The research within this dissertation builds on that idea while focusing on markedness, a linguistics theory, which has been called the evaluative superstruc...
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| Language: | en_US |
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University of Oregon
2014
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| Online Access: | http://hdl.handle.net/1794/18352 |