Understanding Antecedents and Outcomes of Co-Creation in Service Innovation Setting
This dissertation uses service-dominant logic to understand customer value creation in service innovation context. Although co-creation became an interesting phenomenon among marketing scholars, the underlying mechanisms of co-creation process are still vague. To fill the gaps in the literature, we...
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| Format: | Others |
| Language: | English |
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University of North Texas
2017
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc984258/ |