Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications

Previous empirical research and anecdotal accounts suggest that “subclinical narcissism” or “average Joe’s narcissism” is one of the most prevalent social phenomena in many parts of the world. Research also suggests that there will be an unprecedented escalation “in average Joe narcissists” among fu...

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Bibliographic Details
Main Author: Ngamsiriudom, Waros
Other Authors: Pelton, Lou E.
Format: Others
Language:English
Published: University of North Texas 2014
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc699949/