Images of Eight Branches of Journalism Perceived by Journalism Students at North Texas State University

• Main Author: Choo, Kwang Yung
• Other Authors: Kim, Tae Guk
• Format: Others
• Language: English
• Published: North Texas State University 1973
• Subjects: branches of journalism; Journalism; University of North Texas > History; North Texas State University > History; journalism students
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc663215/

The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a significant difference between the male and female groups in their perception of the same concept about a journalism branch. Hypothesis Two was that there would be a significant difference between two concepts perceived by the members of the same sex group.