On Viewing Press Releases of the Texas State AFL-CIO as Rhetorical Genre
Previous scholarship on labor rhetoric has concentrated on the impact of declining union membership and contemporary activist strategies on the part of unions. The press release is a common form of communication that organized labor employs in order to reach its publics. This study explores the pres...
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| Format: | Others |
| Language: | English |
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University of North Texas
1992
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc500348/ |
| Summary: | Previous scholarship on labor rhetoric has concentrated on the impact of declining union membership and contemporary activist strategies on the part of unions. The press release is a common form of communication that organized labor employs in order to reach its publics. This study explores the press releases of the Texas State AFL-CIO to determine to what extent this level of labor discourse meets the criteria of a rhetorical genre. This study employs the methodology for generic criticism laid out by Foss for identifying genres. The study concludes that a genre of labor rhetoric exists and that the genre was used extensively to promote the Texas State AFL-CIO as a socially-conscious and politically motivated organization. |
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