The future of local television news: Is there a possible strategic planning approach?
This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments. The purpose was to determine if commonalities exist; in what circumstances, and whether techniques and approaches used for many years...
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| Format: | Others |
| Language: | English |
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University of North Texas
2005
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc4836/ |