The image of the new-car dealer as perceived by the new-car buyer: a comparative study of differential attitudes
The purpose of this research is to study the attitudes of new-car buyers regarding the franchised automobile dealer, to identify those factors which are the most important to the buyer when selecting the dealer, and to measure the effects of dealer competition in various sized cities on the attitude...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
North Texas State University
1975
|
| Subjects: | |
| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc332753/ |
| Summary: | The purpose of this research is to study the attitudes of new-car buyers regarding the franchised automobile dealer, to identify those factors which are the most important to the buyer when selecting the dealer, and to measure the effects of dealer competition in various sized cities on the attitudes of buyers. |
|---|