A Cross-Culture Study of Color Preferences on a Computer Screen Between Thai and American Students

• Main Author: Whattananarong, Krisana
• Format: Others
• Language: English
• Published: University of North Texas 1991
• Subjects: consumer preference; information display systems; video display terminals; Color > Psychological aspects > Cross-cultural studies.; Consumers' preferences > Cross-cultural studies.; Video display terminals > Psychological aspects > Cross-cultural studies.; Information display systems > Psychological aspects > Cross-cultural studies.; College students > United States > Psychology.; College students > Thailand > Psychology.
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc332612/

The purpose of this investigation was to determine the color preference of Thai and American students for text and background computer color combinations. The primary purpose of this study was to determine if there were differences between Thai and American students' computer color combination preferences.