The application of selected marketing concepts in the hospital planning process
This study was designed to evaluate the planning process in hospitals. The specific problem of concern in this investigation was the pressing need for planning by hospitals that focuses upon the constraints imposed by governmental regulation and by resource limitations. The purpose of this study was...
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| Format: | Others |
| Language: | English |
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North Texas State University
1978
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc332532/ |