An Empirical Study on the Use of Promotion in Hospitals
The role of marketing and marketing communication in hospitals has grown in the last decade. The need for hospitals to make careful decisions about their marketing communication efforts is mandated, given the changes taking place in the hospital industry. The purpose of this dissertation was to cond...
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| Format: | Others |
| Language: | English |
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University of North Texas
1988
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc331425/ |