Corporate Planning and Forecasting: An Analysis of the State of the Art in the Service Industry and Development of a Generalized Approach for the Needs of the 1970's and the 1980's

• Main Author: Subramanian, Bala R.
• Other Authors: Adams, Sexton
• Format: Others
• Language: English
• Published: North Texas State University 1977
• Subjects: service industries; corporate planning; corporate forecasting; Service industries > United States.; Business planning > United States.
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc331231/

This study has a twofold purpose. The first is to demonstrate the state of the art of corporate planning and forecasting activity, and the second is to determine the existence of any differences between the planning practices of the consumer service industry and the producer service industry. The study is organized into seven chapters. The introduction chapter contains background information, a description of the problem and opportunity followed by a definition of terms, the purpose of the research, hypothesis of the research. It also describes the scope of the research, methodology, significance and limitations of the study and provides a chapter bibliography. The study finds that though certain segments of the service industry have sophisticated planning capability, it is not generally widespread. The study concludes there is no significant difference in the planning methods between consumer services and producer services industries