Marketing in Non-Profit Higher Education
The problem of this study was to determine the status of marketing activities among four-year, publicly-controlled institutions of higher education in the United States. A survey was conducted of all 549 four-year, publicly controlled institutions listed in the 1980 Education Directory. Questionnair...
Main Author: | Firoz, Mohammad Nadeem |
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Other Authors: | DuChemin, Roderic C. |
Format: | Others |
Language: | English |
Published: |
North Texas State University
1982
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Subjects: | |
Online Access: | https://digital.library.unt.edu/ark:/67531/metadc330815/ |
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