Marketing in Non-Profit Higher Education

The problem of this study was to determine the status of marketing activities among four-year, publicly-controlled institutions of higher education in the United States. A survey was conducted of all 549 four-year, publicly controlled institutions listed in the 1980 Education Directory. Questionnair...

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Bibliographic Details
Main Author: Firoz, Mohammad Nadeem
Other Authors: DuChemin, Roderic C.
Format: Others
Language:English
Published: North Texas State University 1982
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc330815/

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