Marketing in Non-Profit Higher Education

• Main Author: Firoz, Mohammad Nadeem
• Other Authors: DuChemin, Roderic C.
• Format: Others
• Language: English
• Published: North Texas State University 1982
• Subjects: marketing activites; publicly-controlled higher education institutions; Universities and colleges > Public relations > United States.
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc330815/

The problem of this study was to determine the status of marketing activities among four-year, publicly-controlled institutions of higher education in the United States. A survey was conducted of all 549 four-year, publicly controlled institutions listed in the 1980 Education Directory. Questionnaires were mailed to those administrators whose titles implied public relations responsibilities. This group of respondents was presumed to comprise the individuals who were most likely to be knowledgeable about marketing activities in their institutions. Responses were received from 364 (66.3 per cent) of the officers, who represented 364 institutions from 49 states.