A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach

A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach

This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to...

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Bibliographic Details
Main Author: Barton, Mica Waggoner
Other Authors: DeLoach, Mark B. (Mark Benson)
Format: Others
Language:English
Published: University of North Texas 1998
Subjects:
oil companies
advertisements
semiotics
Petroleum industry and trade > United States.
Advertising > United States.
Public relations > Petroleum industry > United States.
Green marketing > United States.
Online Access:https://digital.library.unt.edu/ark:/67531/metadc279180/
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spelling ndltd-unt.edu-info-ark-67531-metadc2791802017-03-17T08:40:39Z A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach Barton, Mica Waggoner oil companies advertisements semiotics Petroleum industry and trade -- United States. Advertising -- United States. Public relations -- Petroleum industry -- United States. Green marketing -- United States. This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis. University of North Texas DeLoach, Mark B. (Mark Benson) Raign, Kathryn Rosser Cawyer, Carol 1998-05 Thesis or Dissertation iv, 90 leaves : ill. Text call-no: 379 N81 no.7471 local-cont-no: 1002656293-barton untcat: b2094211 https://digital.library.unt.edu/ark:/67531/metadc279180/ ark: ark:/67531/metadc279180 English United States Public Copyright Copyright is held by the author, unless otherwise noted. All rights reserved. Barton, Mica Waggoner
collection NDLTD
language English
format Others
sources NDLTD
topic oil companies
advertisements
semiotics
Petroleum industry and trade -- United States.
Advertising -- United States.
Public relations -- Petroleum industry -- United States.
Green marketing -- United States.
spellingShingle oil companies
advertisements
semiotics
Petroleum industry and trade -- United States.
Advertising -- United States.
Public relations -- Petroleum industry -- United States.
Green marketing -- United States.
Barton, Mica Waggoner
A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach
description This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.
author2 DeLoach, Mark B. (Mark Benson)
author_facet DeLoach, Mark B. (Mark Benson)
Barton, Mica Waggoner
author Barton, Mica Waggoner
author_sort Barton, Mica Waggoner
title A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach
title_short A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach
title_full A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach
title_fullStr A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach
title_full_unstemmed A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach
title_sort rhetorical analysis of major oil companies' advertisements in 1990 : a semiotic approach
publisher University of North Texas
publishDate 1998
url https://digital.library.unt.edu/ark:/67531/metadc279180/
work_keys_str_mv AT bartonmicawaggoner arhetoricalanalysisofmajoroilcompaniesadvertisementsin1990asemioticapproach
AT bartonmicawaggoner rhetoricalanalysisofmajoroilcompaniesadvertisementsin1990asemioticapproach
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