The Relationship between Desired Results and the Marketing Tools Used in Recreation Programming
The purpose of this study was to compare two types of flyers used in the promotion of a recreational special event by a nonprofit agency. Informational and persuasive flyers were developed for an audience participation murder mystery play presented at Carswell Air Force Base near Fort Worth, Texas....
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| Format: | Others |
| Language: | English |
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University of North Texas
1992
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc278932/ |