Étude Comparative De Messages Publicitaires Anglophones Et Francophones À La Lumière D'éléments Culturels [Comparative Study of English and French Advertisements Through a Cultural Lens]

• Main Author: Tison, Jean-Bernard
• Other Authors: Williams, Lawrence
• Format: Others
• Language: English
• Published: University of North Texas 2012
• Subjects: French; translation; advertising
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc177260/

This thesis aims to demonstrate the crucial role of cultural aspects such as attitudes, values, social common places, and expectations in the international advertising industry. Through the analysis of written advertisements used in the United States and France, general trends regarding various commercial sectors and products (automobiles, electronics, cosmetics, and so forth) are highlighted and explored. From a linguistic perspective, the purpose of this thesis is not only to observe the semantic differences between translations of the same slogans and messages, but also to draw attention to the tools used in doing so.