The Impact of Selected Behavioral Sciences upon Introductory Marketing Courses at Collegiate Schools of Business Administration
The principal problem involved in this study is the impact of selected behavioral sciences upon the introductory marketing courses at collegiate schools of business administration.
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| Format: | Others |
| Language: | English |
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North Texas State University
1973
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc164618/ |