Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising.
Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and...
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| Format: | Others |
| Language: | English |
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University of North Texas
2009
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc12077/ |