Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton Hotels
Since 2004, several small hotel chains have introduced guest loyalty programs in order to give their guests "big chain perks" while keeping a boutique identity. Recent studies have raised concerns that loyalty programs do not create brand loyalty. By looking at Kimpton Hotel's re...
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| Format: | Others |
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ScholarWorks@UNO
2006
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| Online Access: | http://scholarworks.uno.edu/td/317 http://scholarworks.uno.edu/cgi/viewcontent.cgi?article=1350&context=td |