Essays in Optimal Pricing
The thesis comprises four essays. The first essay provides a comprehensive survey of the implications of the theories of individual decision making most frequently used in behavioral economics for the optimal pricing strategy of the firm. The second essay focuses on habit forming behavior, namel...
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| Format: | Doctoral Thesis |
| Language: | en |
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Alma Mater Studiorum - Università di Bologna
2016
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| Online Access: | http://amsdottorato.unibo.it/7369/ |