Market forecasting in China: An Artificial Neural Network approach to optimize the accuracy of sales forecasts in the Chinese automotive market
Sales forecasts are an essential determinant of operational planning in entrepreneurial organizations. However, in China, as in other emerging markets, monthly sales forecasts are particularly challenging for multinational automotive enterprises and suppliers. A chief reason for this is that convent...
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| Format: | Doctoral Thesis |
| Language: | English |
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2020
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| Online Access: | https://opus.bibliothek.uni-wuerzburg.de/frontdoor/index/index/docId/20315 http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-203155 https://nbn-resolving.org/urn:nbn:de:bvb:20-opus-203155 https://opus.bibliothek.uni-wuerzburg.de/files/20315/Brzoska_Jan_Dissertation.pdf |