Erlebnismarketing für die Besucher von Sportveranstaltungen

Bibliographic Details
Main Author:	Pfaff, Stefan M.
Other Authors:	Dreyer, Axel Prof. Dr.
Format:	Doctoral Thesis
Language:	German
Published:	2003
Subjects:	796 Sport Social Sciences Sportmarketing Sportzuschauer Erlebnismarketing Fußballbundesliga experience economy sportsmarketing spectators 76.22 76.60 76.61 85.00 FY
Online Access:	http://hdl.handle.net/11858/00-1735-0000-0006-B246-B http://nbn-resolving.de/urn:nbn:de:gbv:7-webdoc-518-2

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