CONSUMER EMBARRASSMENT – A META-ANALYTIC REVIEW AND EXPERIMENTAL EXAMINATION

CONSUMER EMBARRASSMENT – A META-ANALYTIC REVIEW AND EXPERIMENTAL EXAMINATION

This dissertation consists of two essays that discuss the influence of embarrassment on consumers. In the first essay, I examine consumers’ coping responses to embarrassment in a meta-analytic review. In essay two, I utilize an experimental approach to investigate the impact of embarrassing encounte...

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Bibliographic Details
Main Author:	Ziegler, Alexander H.
Format:	Others
Published:	UKnowledge 2019
Subjects:	Consumer embarrassment meta-analysis observer coping responses Marketing Social Psychology
Online Access:	https://uknowledge.uky.edu/marketing_etds/9 https://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1008&context=marketing_etds

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