AN INTERACTION BETWEEN RISK PERCEPTIPTON AND TRUST IN RESPONSE TO FOOD SAFETY EVENTS ACROSS PRODUCTS AND REGIONS, AND THEIR IMPLICAITONS FOR AGRIBUSINESS FIRMS

AN INTERACTION BETWEEN RISK PERCEPTIPTON AND TRUST IN RESPONSE TO FOOD SAFETY EVENTS ACROSS PRODUCTS AND REGIONS, AND THEIR IMPLICAITONS FOR AGRIBUSINESS FIRMS

Food safety events receive substantial media coverage and can create devastating economics losses for agribusiness firms. It is unclear what factors influence consumers’ purchasing decisions before or after a food safety event occurs. The objectives of this study is to identify these factors that in...

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Bibliographic Details
Main Author: Shepherd, Jonathan D
Format: Others
Published: UKnowledge 2009
Subjects:
Consumer behavior
consumer attitudes
food safety
risk and trust
ordered probit
Agricultural Economics
Online Access:http://uknowledge.uky.edu/gradschool_theses/632
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1636&context=gradschool_theses

Internet

http://uknowledge.uky.edu/gradschool_theses/632
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1636&context=gradschool_theses

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