PROMOTING HEALTHY, HOME-COOKED MEALS: FORMATIVE RESEARCH FOR A SOCIAL MARKETING PROGRAM TARGETING LOW-INCOME MOTHERS
The purpose of this study is to gain a deeper understanding of the dynamic of perceived benefits and barriers associated with cooking meals at home. The findings will be used to design a social marketing campaign promoting healthy home-cooked meals. Participants included 64 SNAP-eligible mothers thr...
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| Format: | Others |
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UKnowledge
2014
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| Online Access: | http://uknowledge.uky.edu/foodsci_etds/20 http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1019&context=foodsci_etds |