Social Media And Credibility Indicator: The Effects Of Bandwagon And Identity Cues Within Online Health And Risk Contexts

Social Media And Credibility Indicator: The Effects Of Bandwagon And Identity Cues Within Online Health And Risk Contexts

Three studies were conducted to investigate how social media affordances influence individuals’ source credibility perceptions in risk situations. The MAIN model (Sundar, 2008), warranting theory (Walther & Parks, 2002), and signaling theory (Donath, 1999) served as the theoretical framework to...

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Bibliographic Details
Main Author: Lin, Xialing
Format: Others
Published: UKnowledge 2016
Subjects:
MAIN Model
Bandwagon Heuristic
Identity Heuristics
Risk and Health
Twitter
Communication
Communication Technology and New Media
Public Relations and Advertising
Online Access:http://uknowledge.uky.edu/comm_etds/46
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1045&context=comm_etds

Internet

http://uknowledge.uky.edu/comm_etds/46
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1045&context=comm_etds

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