HOW DO CONSUMERS USE SOCIAL SHOPPING WEBSITES? THE IMPACT OF SOCIAL ENDORSEMENTS

HOW DO CONSUMERS USE SOCIAL SHOPPING WEBSITES? THE IMPACT OF SOCIAL ENDORSEMENTS

Social endorsements are user-generated endorsements of products or services, such as “likes” and personal collections, in an online social platform. We examine the effect of prior social endorsements on subsequent users’ tendency to endorse or examine a product in a social shopping context, where a...

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Bibliographic Details
Main Author: Xu, Pei
Format: Others
Published: UKnowledge 2014
Subjects:
Social Shopping
Social Endorsement
User-generated Content
Social Influence
Recommendation System
E-Commerce
Management Information Systems
Marketing
Online Access:http://uknowledge.uky.edu/busadmin_etds/4
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1005&context=busadmin_etds

Internet

http://uknowledge.uky.edu/busadmin_etds/4
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1005&context=busadmin_etds

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