Viral buzz on social network sites about physical activity : fad or fabulous?

While there is a growing trend to use social media for public health promotion, research on its actual potential to influence health behaviors is limited. This dissertation explores whether and how social network sites (SNSs) can be used to promote physical activity (PA) through electronic word of m...

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Bibliographic Details
Main Author: Zhang, Ni
Other Authors: Campo, Michelle L.
Format: Others
Language:English
Published: University of Iowa 2012
Subjects:
Online Access:https://ir.uiowa.edu/etd/1942
https://ir.uiowa.edu/cgi/viewcontent.cgi?article=5998&context=etd