Streaming media: audience and industry shifts in a networked society

• Main Author: Burroughs, Benjamin Edward
• Other Authors: McLeod, Kembrew, 1970-
• Format: Others
• Language: English
• Published: University of Iowa 2015
• Subjects: publicabstract; Diasporic Streaming; Industry Lore; Media Industry Studies; Media and Technology; Netflix; Strategies and Tactics; Streaming Media; Communication
• Online Access: https://ir.uiowa.edu/etd/1833; https://ir.uiowa.edu/cgi/viewcontent.cgi?article=5890&context=etd

This dissertation examines streaming media both as a technological innovation and cultural practice that co-configures audience and industry. Strategies and tactics provide a theoretical framework for understanding streaming media. Streaming is theorized as a tactic; wherein audiences momentarily buck against the strategic logic of media conglomerates and copyright regimes. However, streaming, concomitantly, is an audience tactic and a strategic logic of an emergent streaming industry. This results in the blurring between first and third party and sanctioned and unsanctioned streaming. In this dissertation, I parse out what are the nascent streaming logics within this burgeoning industry and how they constitutively shape and re-shape audiences and traditional broadcasting logics. Five typologies of streaming serve as conceptual tools for deepening our understanding of streaming media and technology. The first is streaming as a recent technological advancement, divided into software and hardware categories. The second conceptual framework is a typology of streaming that divides streaming into first and third party sanctioned and unsanctioned streaming. The third is streaming as an emergent industry. The fourth is streaming as a discourse, and the final typology divides streaming based on geography as transnational streaming, national streaming, and diasporic streaming. All of these classifications lay the groundwork for the further conceptualization of this important and emergent socio-technical practice.